Four engineers, one hackathon, and an unlikely start
Upside began as an entry into the Startup673 National Hackathon—four of us building for the experience without expecting where it would lead. After securing seed funding, that weekend prototype quickly evolved into a dedicated technology company.
Our core focus originated from an operational challenge posed by Brunei LNG: bringing real-time accuracy and visibility to manually tracked inventory. Today, that challenge drives our flagship solution—an RFID-based inventory management platform purpose-built for Brunei’s retail, manufacturing, and logistics sectors.
Backed by a background spanning banking, fintech, and product design, our team built Upside to combine deep industry knowledge with practical technology, solving a critical, underserved need across the local market.